EXTERNAL CFO · FINANCIAL CONSULTING
Your company grew.
Did your financial management keep up?
Financial diagnosis, planning and executive follow-up for growing companies that need professional financial structure without hiring a full-time CFO.
External CFO for growing companies
Financial professionalization for companies that have moved beyond improvisation.
RARO.PRO acts as an external CFO for growing businesses that need to understand their numbers, regain control over cash, track profitability and make decisions based on indicators.
Diagnosis before any plan.
The work starts by understanding the company current situation. From there, we define priorities and an action plan. When it makes sense, monthly follow-up becomes CFO as a Service: recurring executive finance experience without the cost of a large-company finance structure.
When RARO.PRO makes sense
Multiple units
I have more than one unit and do not know which one truly makes money.
Numbers without decisions
My accountant delivers numbers, but does not help me decide.
Tight cash
Cash is always tight even with good revenue.
No reliable indicators
We grew, but still make decisions without reliable indicators.
Next stage
I want to prepare the company for expansion, fundraising or a future sale.
Executive view
I need executive financial perspective, but not a full-time CFO.
Authority
Multinational experience applied to growing businesses.
RARO.PRO is led by Ricardo Rovigatti, a professional with more than 25 years of experience in controllership, FP&A, pricing, costs, BI and financial planning at companies such as Volkswagen, Renault, Volvo, CNH Industrial and Guardian Industries. This experience is applied pragmatically to franchisees, food-service franchises, clinics, service networks and family-owned companies that need professional financial management without building a heavy corporate structure.
See Ricardo background
Corporate career
Entrepreneur & Founder
Services under an external CFO logic
Management P&L
Management P&L and result analysis to know whether the operation is truly profitable.
Cash flow
Cash flow and predictability to make decisions with confidence and avoid surprises.
Dashboards
Financial indicators and executive dashboards for margin, average ticket, recurrence, delinquency and productivity.
Budgeting
Budget planning, goals and budget-versus-actual follow-up.
Profitability
Pricing, COGS, margin by unit, product or service and profitability analysis.
Accounting interface
Coordination with accounting to turn compliance into useful management information.
Reports
Reports for partners, franchisors and boards, with executive interpretation of the numbers.
Expansion & M&A
Preparation for expansion, fundraising or a future sale, with organized numbers and a clear financial narrative.
Who it is for
Specialized in franchises, food service, clinics and growing operations.
We serve companies with an active operation, recurring revenue and growing financial complexity — especially franchisees with one or more units, food-service franchises, clinics, service networks, family-owned companies and businesses that need a financial method compatible with their stage of growth.
Franchisees
From the first unit to multi-unit operations: royalties, marketing funds, management P&L and performance comparison.
Food-service franchises
COGS, waste, average ticket, delivery, margin by store, team, inventory, royalties and daily cash flow.
Clinics and aesthetics
Recurring revenue, schedule, average ticket, team, supplies, margin by procedure and cash flow.
Service networks
Operations with multiple locations, teams, goals, seasonality and need for standardization.
Family-owned companies
Separation between management, cash, partner withdrawals, indicators and growth decisions.
Expanding operations
Preparation to open units, raise capital, sell the company or negotiate with partners.
Edge · Applied AI
Process optimization with AI
I use artificial intelligence as a daily work tool — speeding up delivery, standardizing processes and expanding the analytical capacity of the consultancy.
Report automation
Executive presentations, dashboards and analyses produced with AI support, cutting delivery time.
Standardization
Consistent financial models and templates, ensuring scale and quality across the operation.
Data analysis
Cleaning, reclassification and modeling of large volumes of financial data with AI support.
Forward view
Continuous identification of automation opportunities in controlling, forecast and reporting.
How it works
From diagnosis to execution.
Step 1 — Financial diagnosis
- Current situation analysis
- P&L, cash flow, margins and expenses
- Indicators, risks and opportunities
- Priority map for decision-making
Step 2 — Structuring
- Management P&L and cash flow
- Budget, goals and KPIs
- Financial routines and management rituals
- Action plan with clear owners
Step 3 — CFO as a Service
- Monthly result follow-up
- Execution accountability
- Support for relevant decisions
- Financial view for growth
Professional
- Everything in the Essential plan
- Updated cash flow
- Classification and prioritization of payables
- Monthly online closing meeting
Strategic
- Everything in the Professional plan
- Budget and budget vs. actual
- Liability restructuring
- Suggestions to improve results
Financial diagnosis · 2 minutes
Is your operation making the profit it should?
Fill in your operation's numbers and instantly see where your money is going — and where it may be leaking.
Your numbers stay in your browser — nothing is sent unless you ask. Indicative diagnosis, not a substitute for accounting analysis.
Want to know exactly where to fix it?
Leave your contact and I'll do a deep reading of your operation, with you, no commitment.
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